Modern Lender’s require tools that not only work with them,
they work for them!

ELSA, an industry first intelligent assistant achieves this new standard by leveraging machine learning to enhance the entire origination process from marketing to closing.


By leveraging artificial intelligence, Lenders can now efficiently market, gather borrower information, render decisions, automate time consuming tasks, produce compliant loans in a secure environment, and close in as little as 20 days. Elsa learns and adjusts to any origination model, providing lenders with a flexible solution that can be easily adjusted to attain optimal work flow. By shifting the administrative lift to ELSA, lender origination teams are freed to focus on the most important aspect of loan origination, creating a memorable customer experience and developing new business relationships.

Lenders making the switch to ELSA quickly realize that the technology is packed with powerful features designed to augment human experts, including:

  • Natural language processing
  • Multi-language support
  • Dialog customization
  • Quote filtering customization
  • Information validation
  • Platform independent
  • Human touch, (conversation AI) and with Elsa lenders can stay current and timely in their interactions